Adam Peek to lead new Label King facility in Utah

Label King, a label converter headquartered in San Diego, California, is expanding into Utah with the opening of a new 14,000 sqft facility in Salt Lake City. Leading the expansion is Adam Peek, who joins the company as partner, and who has been appointed to the newly created role of 'King of the Mountain.'

Peek, known throughout the label and packaging space as host of the People of Packaging podcast and as a thought leader and advocate for the industry, will oversee the Utah facility’s sales, marketing, finance and production operations. As partner, he will play a key role in growing Label King’s regional footprint and culture-driven approach to customer service.

'I’m absolutely elated to join the Label King team, helping lead the expansion of the Label Kingdom into a thriving new market,' said Peek. 'This opportunity brings together my passion for people, packaging and innovation. The Salt Lake City location gives us the ability to serve both current and new customers in the region with the speed, attention and care Label King has been known for since 2002.'

The new facility will feature both flexographic and digital printing technologies, supporting Label King’s focus on fast turnaround time, personalized customer service and high-quality output.

Robert Parker, founder and CEO of Label King, said: 'The opportunity to partner with Adam is tremendous. Our values, attitude and creativity align perfectly. We’re looking forward to leveraging the success of our award-winning California plant into a vibrant, growing market.'

Parker continued: 'The label business is truly regional. Being independent allows us to give our customers the kind of responsive, hands-on service they deserve, and expanding into Utah is a natural continuation of that commitment.'

A grand opening event for Label King’s new Salt Lake City location will take place Aug 28, 2025.