Dean Haertel joins Matik as executive vice president of sales

Matik has appointed Dean Haertel as executive vice president of sales. Haertel brings decades of experience in domestic and international digital print business development and will play a role in advancing Matik’s sales strategy across North America.

Haertel’s career spans senior leadership roles in digital imaging technologies and consumable and capital equipment sales in the labels, wide format, signage, commercial print, textile and packaging markets. Most recently, he worked as the senior sales manager of the Americas and Australia for Fujifilm Integrated Inkjet Solutions, where he specialized in developing and implementing the Fujifilm Integrated Inkjet Solutions digital strategy. He was responsible for all print and ink sales in North America, as well as Australia and New Zealand.

Haertel’s knowledge in machine technology also served him in his career as business director for Narrow & Mid Web, part of Bobst Group North America. His experience there of driving revenue growth through tailored sales strategies, fostering strong client relationships and empowering high-performance teams will benefit Matik’s expanding sales efforts, as will Haertel’s dedication to advancing the digital print industry with a focus on labels, packaging and wide-format applications.

'We’re thrilled to welcome Dean to the Matik team,' said Steve Leibin, president of Matik. 'His deep experience in sales and strong background in the print industry make him an excellent fit to lead our sales organization. Dean’s familiarity with the markets we serve — from textile, to wide format, to labels and packaging and beyond — will be a valuable asset as we continue to grow.'

In his new role, Haertel will focus on driving North American business development, with a particular emphasis on the SEI Laser line. His leadership will support Matik’s digital transformation initiatives and further strengthen its growing sales organization.