Bobst partners with BJC Graphics to distribute label technology in Thailand

Exclusive distribution agreement targets Thai label market expansion.

L-R: Jiraporn Tongtem, product manager at BJC; Peter Woods, zone business director for labels at Bobst; Paiboon Chutimapongrut, vice president of BJC; Nigel Tracey, head of sales of business unit printing and converting at Bobst

L-R: Jiraporn Tongtem, product manager at BJC; Peter Woods, zone business director for labels at Bobst; Paiboon Chutimapongrut, vice president of BJC; Nigel Tracey, head of sales of business unit printing and converting at Bobst

Bobst has appointed Berli Jucker Public Company Limited (BJC Graphics) as its exclusive distributor for in-line flexo technology in Thailand's label market, reinforcing the company's dedication to delivering innovative, high-quality and efficient label and packaging technology globally.

Headquartered in Bangkok with over 140 years of expertise, BJC Graphics will distribute Bobst's advanced in-line flexo portfolio, including the Master M5, Master M6 and the Vision M1 flexo presses designed for label and packaging production. These in-line flexo systems provide Thai converters with technology that integrates the key pillars at Bobst: automation, digitalization, connectivity and sustainability, for optimized production workflows.

'We're excited to collaborate with BJC Graphics to strengthen our presence in Thailand,' commented Peter Woods, zone business director for PL Labels, APAC Region at Bobst. 'With BJC's established market position and technical expertise, customers will benefit from world-class technology and exceptional local support.'

BJC Graphics will enhance market access through customer events, demonstrations and personalized consultations to showcase Bobst's in-line flexo capabilities. Its local team will provide technical support, color management and operator training to maximize productivity and quality.

'We have built our strong reputation on delivering advanced printing technologies and expert support to the Thai market,' added Paiboon Chutimapongrut, vice president, graphic system at BJC Graphics. 'With decades of experience in digital, flexo and prepress technology, we understand the challenges and opportunities facing local market converters today.

‘Our focus has always been on helping customers improve efficiency, enhance quality and stay competitive in a rapidly evolving industry. We are pleased to join forces with Bobst, a global leader in in-line flexo label and packaging technologies. This partnership strengthens our ability to provide end-to-end support from equipment supply to technical service and training, ensuring that our customers can make the most of the innovation Bobst offers.'

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