EFI appoints LPP as new Jetrion agent

Stated LPP managing director Ian Bates: 'LPP as a business was looking for a while to partner up with a leading manufacturer in the digital market. The opportunity to sell the Jetrion product range will help end users capitalise on ever-changing market dynamics with advanced, narrow-web inkjet technologies that give users lower running costs, a wide color gamut and highly durable printing on a broad range of substrates. Our knowledge, experience and customer base complements the capabilities the Jetrion range offers this fast growing market,'

Added Martin Mayo, EFI UK and Ireland sales director, 'The agreement with LPP is a reflection of EFI's commitment to expanding services to customers in the UK and Ireland. From my first meeting with Ian and LPP chairman Les Bradley their credibility in the label and packaging market shone through. I simply needed to have the best on board. For LPP, adding the Jetrion printers to their portfolio meets real needs in the digital market.'

LPP has over 50 years' experience in supplying a portfolio of equipment to enhance production of self-adhesive labels and narrow web packaging. EFI Jetrion joins Flexor, Flexomaid, Rotary Technologies, Teknek, Nikka, CPS, DMS on the list of companies LPP represents in the UK and Ireland.

Concluded May, 'EFI Jetrion digital label presses  meet growing demand for shorter runs, versioning, faster turnarounds and inventory reduction - all while increasing customers' margin potential on short run label quantities of 100 or less up runs of 50,000 or more. Jetrion production-level systems are scalable to grow with users' businesses, and will help them capitalise on changing market dynamics'