Exclusive: FFEI packages Xaar Printbar for OEMs

'The Xaar Printbar System received a huge response when it was launched at Labelexpo 2015, not just from label and packaging convertors but also OEMs who recognise the value in including a digital solution in their portfolio,' says Andy Cook, managing director at FFEI. 'Printbar technology presents a fantastic opportunity for OEMs of traditional flexo and finishing equipment – it presents a new way for them to bring value to customers with a range of both digital inkjet and hybrid capabilities.'

The original Printbar development project was headed up by Xaar, with FFEI taking on responsibility for the design and manufacture. FFEI will now take the lead on OEM support through its specialist inkjet integration service called Printbar Uncovered. This will allow OEM clients to brand and customize proven ‘ready-to-market’ inkjet printbar technology.

Commenting on the Printbar Uncovered service, Cook said, 'FFEI takes the risk out of new digital inkjet product developments. Whether the challenge is to create software functions to enhance workflow or accurately jet billions of ink droplets a second on to exotic materials – FFEI has the capability.  Printbar Uncovered is a perfect example because partners have the opportunity to benefit from proven technology, many years of FFEI’s expertise and investments, yet make it their own – embodying their brand values in terms of look and feel, quality, serviceability and support.'

Cook continued, 'We have worked closely with many OEM partners translating their market knowledge and brand values into the industrial digital inkjet system they envisaged. Indeed our highly innovative and advanced imaging and digital inkjet technology powers a variety of market-leading products throughout the labels and packaging industry. This combined with being the original integrator of the Xaar Printbar System makes FFEI well placed to pursue the new opportunities that have arisen outside of the original specification.'

Printbar Uncovered will be showcased at Labelexpo Europe in September on stand 9C18. A full interview with Andy Cook appears in the next edition of Labels & Labeling.