HP launches online directory for print buyers

HP has launched the PSP Network, an on-line service that enables print buyers to find local print service providers (PSPs) to produce applications for labels, flexible packaging, business cards, professional photobooks, POP/POS displays, exhibition signage, vehicle graphics, billboards and more.  

Accessible at www.hp.com/go/pspnetwork or via the HP Graphic Arts portal, the directory was developed for advertising and graphic design agencies and enterprise marketing personnel in Europe, the Middle East and Africa (EMEA) to help them find digital printing resources. At present, more than 1,400 HP Indigo, HP Designjet and HP Scitex press and printer users producing graphic arts applications are listed.   

The facility is easily searchable via country and application to be printed. Optionally, cities and post codes may be specified to help the selection process. Users will be shown a list of relevant PSP entries that include the business name, city, post code, services provided and a link to the company’s website. 

This PSP directory is intended to help those who have either not used digital print, and those who may have only used it for one type of application. The list of fifteen different application types to choose from presents the user with a comprehensive portfolio of digital opportunities. 

Though developed for the EMEA market, other regions, notably North America and Asia-Pacific, have begun plans for using the PSP Network. With the globalization of business, the requirements of international brands and the environmentally positive practice of having products printed near where they will be used, HP believes that the PSP Network can become a valuable resource for large and small design and marketing agencies and enterprises. 

‘The launch of the PSP Network is an exciting first step that brings a new dimension of versatility and reliability to print buying,’ said François Martin, marketing director, graphic solutions business, EMEA, HP. ‘Digital printing offers great benefits (on-demand, new substrates, reduced waste) to PSPs and end-users. The challenge is that print buyers often don’t know where to find digital print service providers. The PSP Network is an ideal and accessible solution.’