VIPColor hosts digital label seminar in Budapest

The VP485e label printer was one of the main features of the recent digital label printing seminar organized in Budapest by Kovacs Gyorgy, vice president of FESPA. Over 80 attendees witnessed presentations showing how the unit could handle a variety of print jobs and substrates. The event was organized in combination with VIPColor Technologies and its re-seller in Hungary Own-X.

Following presentations highlighting different inkjet technologies and market applications, Adrian Down, CEO of VIPColor Technologies in the United States, addressed some of the advantages of the VP485e and reasons why there is interest in on demand, digital inkjet printing for customized, short run labels. This interest was endorsed by Eric Bonten of GraphicAll, VIPColor’s re-seller in the Netherlands. With over eight years experience in the field of full color digital label printing, Bonten covered some of the applications where the VP485e is used in Europe. Attendees also saw a range of private label samples produced by GraphicAll customers in markets including pet food, wine, cosmetics, food and beverage, paint and logistics.

‘The seminar was extremely successful,’ said Jules Farkas of VipColor. ‘We demonstrated three VP485e running different labels and as a result, we received orders for seven units during the event. The VP485e is able to provide photo quality, full color labels and uses HP inkjet technology with individual 28ml cyan, magenta and yellow ink cartridges, plus one 69ml black. This means many labels can be printed cost effectively.’

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