WW Brands and Nosco present digital finishing panel

On day one of Labelexpo Americas Doris Brown-McNally, WW Brands business development manager, and Amy Schmidt, packaging advisor at Nosco, presented a panel on the power of digital printing for brands.

'Share a Coke' campaign

Doris Brown-McNally said that upwards of ’30 percent of new label presses worldwide are digital.’

The Vitamin Shoppe converted from conventional printing to HP Indigo 30000 for its cartons.  The system allows 2-sided digital printing, multiple coatings and color consistency to be achieved across multiple SKUs.

‘HP Digital Print Indigo is able to print 98 percent of Pantone’s color palette,’ said Doris Brown-McNally.

For its ‘Share a Coke’ campaign Coca-Cola employed Nosco’s HP Indigo WS6600. Nosco personalized a print run of 350 million labels. They printed for over 10 weeks straight.

 

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