EskoArtwork at Interpack 2011 – Hall 7a Stand B28

Packaging professionals and brand owners visiting the show will see why EskoArtwork has become a leader in packaging design lifecycle management solutions.  Faster time-to-market, increased shelf impact, reduced costs and streamlined communication in the packaging supply chain, are among the competitive advantages.

Full integration between a brand owner’s product lifecycle management system and packaging supply chain processes is EskoArtwork’s strength.  This integration enables standardization and streamlines the entire end-to-end process – simplifying file transfers, approval processes and ensuring quality is maintained every step of the way.

At the beginning of the process, EskoArtwork’s design tools enable packaging designers to work in a 3D environment. Creative packaging ideas are shared with clients early in the process using 3D collaboration tools.  These allow them to gain feedback quickly and effectively, and because of the close integration of structural and graphic design, changes at any point in the design process can be viewed on the final structure in complete 3D.  Virtual mock-ups are communicated the same way saving both time and the costs of expensive physical prototypes.  All these features help to get to the right design quality faster.  They reduce the development time and cost for the brand owner drastically.
 
A reduction of lead times for new product development means little time for additional control, double-checking and reworking. EskoArtwork’s solutions make quality control an intrinsic part of the process, enabling new products to be taken to market faster with a higher, more consistent level of quality that is crucial in maintaining brand equity.

A full range of EskoArtwork’s solutions will be demonstrated during Interpack, including:

• WebCenter: a 24/7 global communication, secure internet-based view and approval service that allows information to be stored centrally and shared globally.
• Dynamic Content for Adobe^®Illustrator^®: links an Adobe^® Illustrator^® CS text object directly to a source created by the information owner and separates it from the design.
• Studio: a plug-in for Adobe^® Illustrator^® that brings interactive 3D packaging design to life.
• Studio Visualizerthat creates realistic digital mock-ups including print effects such as embossing, hotfoil, metalized inks and different substrates.