Oriel targets plastic packaging market with Color-Logic

Oriel Printing operates a 24-hour sheet-fed offset UV print service primarily to the packaging and point of sale markets. Its UV print division produces print on specialized substrates, including plastics, foil and board. Materials as thick as 1,000 microns are routinely handled. 

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications, including the Process Metallic Color System.

Oriel Printing gained its original Color-Logic certification more than a year ago, and has since adapted the process to polypropylene and clear recycled polyethylene terephthalate. 

Oriel Printing managing director Richard Simms said: ‘The Color-Logic process on plastic is a low cost technique that makes products really stand out on the shelf. 

‘We expect it to be extremely popular in packaging.  Oriel has invested a great deal of time to maximising the luster of the metallic ink on plastic substrates. Ordinary metallics are often dull and flat on plastic, and our technique provides excellent results and provides that extra wow factor to the consumer.’

Color-Logic director of operations and eCommerce Dave Bowden added: ‘The ability to use the Color-Logic process on plastic will help brand managers differentiate their packaged products from the competition in a fraction of the traditional time and cost. 

‘Oriel Printing provides brand managers and their designers with a color chart enabling them to produce 250 metallic colors using just five inks.  In addition, the Color-Logic Design Suite permits adding decorative effects in a mere fraction of the time required by traditional methods.  This is the first time the Color-Logic process has been certified on plastic.’