Kurz partners with Jägermeister

Leonhard Kurz and Mast-Jägermeister SE, together with label manufacturer Götz + Müller from Berlin, Germany, have developed a recyclable embellishment project for a limited edition Jägermeister label that combines iconic design with sustainability.

For the limited edition label, Kurz supplied its recyclable embellishment technology, which meets modern sustainability standards while maintaining brand impact. The project used Kurz's shiny gold KPS slim 2.0, which reduces the transfer carrier thickness from 12 to just 6 µm, conserving resources from the material input stage.

The application was carried out using a resource-saving cold transfer process. The PET carrier residues collected and removed after the finishing process are sustainably recycled using the Recosys recycling system. The resulting Recosys rPET material can then be used in various applications, including textile yarns.

Kurz and Jägermeister developed the project around the principle of 'design for recycling', ensuring no compromise in shine, feel, appearance, iconic design, quality, or brand impact, while maintaining a focus on sustainability. The high-quality finish not only features an ultra-thin transfer carrier but can also be fully integrated into the recycling process.

The collaboration between Kurz, Mast-Jägermeister and Götz + Müller demonstrates what sustainable embellishment can achieve in combining creative design with full recyclability. The project shows that responsibility and premium quality can coexist in modern packaging design.