Soft drink manufacturer AG Barr has introduced new packaging for its iconic Scottish drink Irn-Bru using the entirely recycled wrap to accelerate its carbon neutrality journey.
Irn -bru, often referred to as ‘Scotland’s other national drink’, is the first of AG Barr’s soft drinks to make the switch to 100 percent recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.
Furthermore, the company has pledged that the remaining brands, including Barr Flavours and Rubicon, will feature the same eco-friendly packaging by the end of 2021. According to AG Barr, this move will save 400 tones of virgin plastic a year, corresponding to the weight of about 250 cars.
Roger White, AG Barr’s chief executive, commented: ‘We’re always looking for ways to make our products more sustainable, and we’re delighted to introduce this new 100 percent recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer-term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.’