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  • 28 Jun 2022

All4Labels marks 25 years of using HP digital technology

(L-R) Oran Sokol, global head of Strategic Accounts at HP Indigo; Adrian Tippenhauer, CEO at All4Labels; Haim Levit, SVP and GM at HP Industrial Print Business; Romeo Kreinberg, chairman of the Advisory Board at All4Labels; Günther Weymans, COO at All4Labels

All4Labels Global Packaging Group has completed 25 years of using HP digital printing technology. To celebrate, All4Labels and HP Indigo have signed off the extension of the Master Global Agreement for five additional years.

The agreement endorses a strategic cooperation aimed at enhancing of +30 percent of All4Labels digital footprint worldwide.  
The celebration of this strategic milestone took place at the All4Labels Site at Trittau with an entire day dedicated to the latest digital printing technologies starting from the development of the first digital printing machines installed 25 years ago at All4Labels. The focus of the day was also to combine digital printing technology with the latest product development for sustainability.  
During the 25th anniversary All4Labels revealed its plans to install one of the first ever HP Indigo V12 digital press in Trittau. It is the first press to utilize the new LEPx technology, with a narrow-web label press capable of printing at 120 linear meter per minute. 
Adrian Tippenhauer, CEO at All4Labels stated: ‘With our technological and digital capabilities, paired with our innovative mind-set we’re helping our customers to maximize the benefit out of our partnership – by reinventing how printing is done. 25 years ago, our digital printing site in Trittau set the first step towards our successful story in digital label leadership and our expertise is consecutively expanded to the whole global group. We anticipate consumers’ needs and enable our partners to fully leverage on the key drivers such as digitization, customization, and sustainability. Our capabilities are state-of-the-art, enabling us to automate, and to improve productivity, quality, and safety.’ 
Massimiliano Martino, CTO  at All4Lables added: ‘We are now ready to shape the industry’s future by making digital printing faster, seamless, and highly efficient in each of its aspects. While we are contributing to the development of new HP Indigo presses including the V12, we have already implemented an advanced digitalization program that includes a robust online portal where customers can directly order to press. We are connecting our HP Indigo printing lines to automated vehicles and robots to drastically enhance safety and efficiency. Specifically, to industry 4.0 together with HP Indigo, we have equipped operators with augmented reality glasses and headphones to visualize in 3D presses live for remote operations, support,  simulations, and trainings. All our HP Indigo presses are connected to monitor their production performance live, and we are establishing a central control room in our Hamburg headquarters to monitor, navigate and manage our digital production worldwide.’ 
All4Labels has programs in place to minimize waste and to maximize the lifespans of equipment. Life Cycle Assessments are constantly conducted to decarbonize as much as possible each printing and converting step with a focus on enabling de-inking to accelerate the full circularity of substrates, including resins regenerations near-and-off-site. All4Labels is planning to launch a proprietary owned Life Cycle Assessment Tool specifically engineered for digital printing, which will be jointly used with HP Indigo. 


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