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  • 24 Jun 2019

Alpura launches lightweight packaging

Alpura launches lightweight packaging

Ecolean, a Sweden-based producer of lightweight packages and efficient filling systems, partnered with Alpura to add aseptic flexible packages to the Mexico-based dairy giant’s product line, making it the first company in Mexico to use Ecolean packages.

Now, Alpura’s cooking cream Media Crema is available in both 125 ml and 200 ml Ecolean Air Aseptic packages in Mexico in all retail channels across the country.

‘At Alpura we are always working to put the consumer first,’ said Alejandra Villarreal, marketing director at Alpura. ‘We are known for our innovation and quality — not only on a product level, but also on providing the consumer a great experience. We tested several packages and Ecolean was a perfect fit because the package provides that same quality experience Alpura consumers know and trust.’

According to Alpura, which processes around 3.5 million liters of milk per day and sells more than 100 products, it added the aseptic flexible packaging from Ecolean because the package is easy to use and has a low environmental impact.

The Ecolean packages make cooking easy as they are easy to open, pour and store, and there is no need to worry about spilling. Simply tear open the package and use the air-filled handle to pour the product. Place the package on the counter without any spills since the package stands up. The package also helps reduce food waste since it can be completely flattened, helping to use every last drop of product.

‘It is important for Alpura to bring convenience into consumer’s homes with our products and Ecolean aseptic flexible packages do just that,’ said Alejandra Villarreal. ‘We are excited to launch a unique, innovative package that helps consumers have the best cooking experience.’

Besides being easy to use, Ecolean packages take a lightweight approach when it comes to the environment. Ecolean packages are almost half the weight compared to many traditional packaging formats and contain up to 35 percent chalk.

‘Ecolean prides itself on keeping things simple and light in every part of the process,’ said Andreas Jeppsson, regional director, Americas at Ecolean. ‘We are proud to work with Alpura and introduce Ecolean packages to the Mexican market. Now, consumers will experience the benefits of our lightweight, easy-to-use packages in their own kitchens with Alpura’s Media Crema.’

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