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  • 21 Jul 2021

Athena Graphics appointed Bellissima trade shop

Hamillroad Software has appointed Athena Graphics, a Belgian flexo platemaker, as Bellissima trade shop

Pre-press company Hamillroad Software has appointed Athena Graphics, a Belgian flexo platemaker, as Bellissima trade shop, further expanding its DMS screening availability in Europe.

Athena Graphics is an independent, family-owned business based in Roeselare, Belgium, celebrating the 30thanniversary of trading and offering pre-press services for printers, retailers, and brand owners.

‘We pride ourselves on providing a high-quality service to our customers,’ said Stefaan Deblauwe, COO at Athena Graphics. ‘We work hard to achieve accurate execution on all our work. Our customers are at the forefront of all we do. With this in mind, we need to make sure any technology we use will only look to strengthen these values – and we have no doubt found this with Bellissima.’

After observing the market and seeing the increase of Bellissima adoption globally, the team at Athena Graphics felt that it was the right time to make the change and been impressed. 

‘The results achieved so far have been second to none; it’s simply brilliant for flexo. We can help our customers produce repeatable Ultra HD quality, widen their operating window, and aid them into new markets and win new business opportunities,’ added Deblauwe.

Commenting on this latest addition to the Bellissima Network, Pierre Hammond, commercial director of Hamillroad, commented: ‘This continued expansion into a key area in Europe is another successful step towards ensuring greater supply for the increasing demand for Bellissima screened plates. We welcome Stefaan and the team at Athena Graphics into the network and look forward to working with them to achieve joint success.’


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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