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  • 12 May 2022

atma.io to utilize Hedera network for CO2 emissions

Avery Dennison has partnered with the HBAR Foundation to adopt Hedera's distributed ledger technology (DLT) into the atma.io connected product cloud

Avery Dennison has partnered with the HBAR Foundation to adopt Hedera's distributed ledger technology (DLT) into the atma.io connected product cloud, allowing its customers to access one of the most cost-effective and energy-efficient DLT/blockchain platforms and use that functionality to drive their decarbonization goals.

The atma.io connected product cloud helps transform how brands can meet net-zero targets and reduce waste across the supply chain. Over 22 billion items are currently managed by the atma.io platform across the apparel, retail, food, and healthcare segments. 

atma.io will scale beyond traditional supply chain events to account for carbon emissions at a granular level using the Hedera Consensus Service (HCS) and Hedera Token Service (HTS). atma.io will also leverage the Guardian technology, an open-source tokenization service that makes creating and discovering ESG (Environmental, Social, and Governance) assets easy. 

This innovation will allow atma.io customers across numerous verticals to account for their emissions and enable carbon reductions within the atma.io connected product cloud. 

Leveraging the Hedera services, atma.io offers brands across a wide range of industries a platform for more granular carbon accounting, tokenization of their carbon footprint, and having highly credible carbon reduction tokens to help meet net-zero emissions targets. 

The partnership with the HBAR Foundation and integration with Hedera network services builds on the atma.io Spring 2022 release, focused on sustainability and waste elimination, and is the latest example of Avery Dennison’s commitment to leveraging leading-edge technology to drive sustainability initiatives.

‘In the year since our launch of atma.io, we’ve seen strong adoption by brands across numerous industries - from apparel to food, beauty, retail, pharmaceuticals, and more. They all need end-to-end supply chain traceability, carbon accounting, and carbon reduction capabilities to allow them to deliver on their net-zero carbon goals and give their consumers the product transparency they demand,’ said Max Winograd, vice president of connected products at Avery Dennison Smartrac and co-founder of atma.io. ‘We’re excited to start pushing billions of item-level data transactions through the Hedera network to deepen the connection between physical and digital worlds and enable our customers to continue leading in sustainability and traceability.’

‘Avery Dennison is emerging as a global leader in sustainability, and the evolution of atma.io is helping, in turn, enable its customers to deliver on their sustainability and circularity goals,’ added Brett McDowell, chair of the Hedera Governing Council. ‘Its understanding of the sustainability and traceability benefits that distributed ledger technology can bring to supply chains has deepened incredibly during their time as a member of the Hedera Governing Council. And now, its customers will not only have access to a source of a single truth, where a product’s origins and the entire journey can be chronicled and made available to brands, retailers, and consumers, but will also have the ability to manage emissions and highlight their sustainability directly in the connected product cloud.’

‘Avery Dennison and atma.io’s leadership in enabling granular carbon emissions accounting, along with their wider sustainability initiatives to provide customers a path to net-zero emissions, is a major step forward for the entire industry,’ said Shayne Higdon, CEO and co-founder of HBAR Foundation. ‘atma.io’s adoption of carbon emissions tokens on Hedera, and the ability to access verified carbon reductions will enable companies to prove their claims with full transparency of the data and actors involved.’

Carbon emission tokens and carbon reduction tokens will be available for atma.io customers beginning June 2022.

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