British distillery Shivering Mountain has chosen Antalis’ Curious Metallics papers to create luxurious branding for its premium gin, including labels, packaging and marketing collateral.
The branding, packaging, merchandise and bottle design were created by The Allotment branding agency. The choice of sustainable print substrates was key to achieving the quality and effect the client and agency required to deliver the brand’s story.
James Backhurst, co-founder and creative director of The Allotment, found the ideal stock to use for the Shivering Mountain Gin brand within the Curious Collection Metallics papers. The entire Curious Collection, including Curious Metallics, is carbon balanced by Antalis in partnership with World Land Trust, offering clients the benefits of premium papers with the advantage of helping to reduce environmental impact.
Curious Metallics Ink is a paper and board with a deep blue shade and a shimmering metallic lustre, bringing the desired mineral effect and complementing the copper foiling used in the design. Using weights ranging from 120gsm up to 300gsm, Curious Collection Metallics Ink was used for the brochure cover, business cards and the bottle label for the brand’s premium dry gin. In contrast, Curious Metallics Red Lacquer, a deep metallic red color, was used for the pink gin labels.
‘We did lots of testing; the area of foiling on the brochure needed four blocks to ensure we retained the pattern details,’ said Backhurst. ‘The product performed brilliantly on both the heaviest and lightest weights. We also tested to see if the alcohol would make the color run on the stock. The product’s sustainability was also important – at The Allotment, we try to reduce the carbon footprint as much as possible.’