CCL joins Ellen MacArthur Foundation

Launched in 2010, Ellen MacArthur Foundation is a charitable organization dedicated to accelerating the transition to a circular economy by designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. Since its creation, the charity has emerged as a global leader on the circular economy, keeping it on the agenda of decision makers across business, government and academia.

The New Plastics Economy, a part of the foundation, is a circular vision in which plastic never becomes waste. In 2018, it launched The Global Commitment to unite businesses and governments to commit and work for change in the production, use and reuse of plastic.

Geoffrey Martin, president and chief executive officer of CCL industries said: ‘This is a milestone on our journey towards making the company a sustainability leader in our industry with responsible supply chain operations and innovative products for customers and consumers globally.’

The company has committed offer label products that will not hinder consumer packaged goods to be recyclable, reusable or compostable by 2025 and limit industrial waste ending up in the environment or in landfills by implementing waste reduction strategies.

‘We are setting goals of cutting today’s level of waste by 90 percent globally by 2025 and eliminating all landfill from our manufacturing process by 2030 in North America and Europe,’ stated Martin. ‘In the coming years we will invest in technology and resources to achieve these targets.’

CCL will also use a fixed financial percentage of its R&D resources annually towards further development of sustainable and circular products and will continue to work collaboratively across the plastic value chain to ensure packaging is sorted and recycled in practice and at scale by developing enabling label technologies.