Color-Logic has given its licensed printers access to the SMART Centre (software, marketing, artwork, resources, and training) with the latest software, marketing tools for sales and marketing teams.
The new online tool includes more than 100 press-ready metallic artwork files and training materials illustrating how to utilize metallics from design to printed materials.
‘Since Color-Logic is now used in more than 70 countries around the world, we support our solutions around the clock,’ commented Mark Geeves, director of sales and marketing at Color-Logic. ‘Every question received from users is automatically added to our FAQ list, so after more than ten years of providing printers with the answers to their metallic questions, we have the most complete compilation of metallic tips and tricks available anywhere. Now more than ever, as brands and businesses come to realize the power of metallics in their marketing materials, our licensees can quickly find the answers to their questions.
‘When Covid-19 hit, we saw an increased need to provide our licensed printers and graphic designers with cloud-based access to training videos, shortcuts, and the Color-Logic FAQs. With so many printers relying on remote operation, the Color-Logic SMART Centre stands as a great resource, enabling our licensees to grow their client base outside their normal geographic location.’