Coveris has planned GBP 3.5 million investment in Amberley Labels, UK-based business acquired in 2019, in line with its growth strategy in the high-end and luxury labeling sector.
The investment was first announced when Coveris acquired 100 percent of shares in the Dorset-based Amberley Adhesive Labels in August 2019 to strengthen its labels and board business division.
After ten months of development and investment into print and finishing technologies, the company is now gearing up to deliver a major growth strategy targeting premium sectors, including beverage, personal care and fragrance starting from September 2020.
Coveris plans to grow through new capabilities in multi-format print and embellishment, including foiling, embossing, screen printing and other specialist techniques to extend Amberley’s positioning within the specialist sector.
Revealing plans to modernize Amberley’s visual identity in September, Coveris has also announced that it will be moving its Boston Tenens Way site under the Amberley brand to further support label growth outside of the core FMCG retail sector. Coveris’ other UK label sites in Cramlington, Boston (Lealand Way) and Spalding will remain unchanged as part of the main brand and have been backed by additional investment and infrastructure.
Totaling over GBP 3.5 million in new kit and infrastructure, the Tenens Way site has been transformed into a flagship facility to support the changes and accelerate sales growth in new markets. Amongst the list of new machines are two MPS presses: one featuring the UK’s first Pantec unit installation to support in-line embellishment and another which utilizes new hybrid inkjet technology.
Added to the investment, Coveris’ Boston site, which offers 30,500 sq ft of manufacturing space, plus an additional 49,000 sq ft of warehouse capacity, will offer a platform to support its future growth plans. Home to Europe’s largest independent platemaking facility, in partnership with MacDermid, the site provides a hub for supported by an integrated studio, customer suite and a recycling center.
‘We’re really excited to finally be in a position to share our plans around our new combined Amberley Labels brand,’ said Dennis Patterson, business unit president, graphics, labels and board division at Coveris. ‘The investment and additional processes required to meet the demands of new markets will deliver a major step change in our operations, which will see us shift change from a traditional large scale, high-speed service model to a more targeted bespoke quality offering across two sites. Given the heritage, reputation and quality culture associated with the Amberley name, we are proud to extend this and are looking forward to launching our next generation visual identity in September.’