Dantex Group has expanded its Bradford-based technical center to accommodate the broader range of equipment available to showcase online while also providing safe distancing capacity for future on-site visits.
Dantex Group’s successful virtual equipment demonstrations in 2020 have led the specialist prepress equipment supplier and digital label press manufacturer to expand its Bradford-based technical center. The expansion will help provide a more spacious environment to accommodate the broader range of equipment Dantex can showcase online while also providing safe distancing capacity for future on-site visits.
The facility, which previously housed both PicoJet and PicoColour digital presses, Star Plate digital imaging equipment, and flexo proofing products, has been increased in size to include a flexible area to demonstrate plate and water wash technology equipment as required. The new open-plan space also includes a software suite, where customers can observe the digital press front-end system, with its range of features including label cost calculation, product sample displays, sample viewing areas, and a media library which gives a variety of substrate options for customer trials.
Dantex began providing virtual demonstrations to both the UK and global audience back in March 2020. The company attributes three digital press sales in the US to online presentations via video conferencing platform. With each demonstration lasting up to two hours, the content can be either scripted to cover all aspects of the equipment or tailored to a customer’s knowledge and requirements.
‘The provision of a virtual technical center has paid dividends for the group, enabling us to showcase our products and conduct business,’ commented Ben Danon, CEO of Dantex Group. ‘By increasing the space by over 30 percent, we are able to include more equipment while restrictions are in place and safely accommodate on-site customer visits when we are allowed to do so.
‘And whilst we are very much looking forward to welcoming customers back to Dantex in-person, given the success of the online demonstrations to-date, we will be looking to retain the virtual element post-pandemic as an option for customers in the future. It gives them the flexibility to choose what suits them best - and that’s vital while travel and gatherings remain an area of uncertainty.’