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  • 02 Jun 2020

Dantex names Afra as its digital distributor for MEA region

Dantex has named Dubai-based Afra International as its new distributor for the Middle East and Africa region

Dantex has named Dubai-based Afra International as its new distributor for the Middle East and Africa region to further expand the group’s new digital division.

With an extensive operation across the Middle East and Africa, Afra International is one of the region’s leading suppliers of print finishing and packaging equipment.

‘In providing both short and long runs, as well as being able to work with conventional label stock, Dantex’s UV inkjet solutions are the perfect fit for printers in the MEA region,’ said Vinay Krishnan, general manager of Afra International. ‘As a complete digital solution, both the PicoColour and PicoJet are easy to operate, unlike conventional flexo solutions.

‘We are currently engaged in intensive marketing activities throughout our region to promote the Pico range and the responses we are getting are highly encouraging, even from far flung areas of Africa. We have found the whole learning process with Dantex very effective and well organized. We very much look forward to developing our partnership further.’

‘This agreement, as part of our global digital strategy in creating distributor partnerships in key regions, demonstrates our confidence to push the division and drive the digital business forward,’ added Simon Cosh, digital business development manager for the Pico range at Dantex. ‘Afra International is a great business to work with. We have already trained their engineers and held a number of successful demonstrations.’

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