Domino demos variable data printing

‘Covid-19 has really accelerated the growth in e-commerce, a trend which is likely to remain after lockdown restrictions are lifted,’ commented Jim Orford, K600i product manager at Domino Digital Printing Solutions. ‘Brand owners are also placing more emphasis on personalization to engage with consumers through loyalty and promotional programs and track their products through the supply chain. This has resulted in some of our label and packaging converter customers reporting a 40-50 percent increase in the demand for variable data printed labels during the pandemic.’

Domino has published a new instructional video to help its customers to maximize the equipment output. Philip Easton, director of Domino Digital Printing Solutions, demonstrates high-speed digital printing of Domino’s dual-bar K600i inkjet printer integrated on an AB Graphic International Omega SRI high-speed inspection and slitting line. This was shown in action for the first time at Labelexpo Europe 2019

K600i digital inkjet prints variable data onto labels, each with a unique linear barcode, QR code, and data matrix code, at 150 m/min. This means it is capable of printing 9,000 linear meters with 350,000 labels and over one million completely different codes per hour.  

‘We recognize converters have a choice from the various inkjet printing equipment suppliers in the marketplace. We are delighted that so many have chosen Domino for high-speed digital printing - we now have approaching 1000 global installations based on this 6th generation inkjet technology. Our customers recognize that the K600i digital inkjet printer is simple to run and maintain, offering exceptional productivity and efficiency, enabling them to react to this VDP opportunity and providing profitable, efficient, on-time delivery to their brand owner customers,’ added Easton.