EFI relocates Asia-Pacific headquarters from Singapore to Shanghai

The recently constructed building in Shanghai’s Minhang district is more than twice the size of the company’s former Asia-Pacific headquarters, and houses a high-tech customer experience center to provide real-life demonstrations of EFI’s industrial inkjet, Fiery digital production print technology and integrated MIS/ERP workflow, and web-to-print software products.

The company said the move is the latest development to support its strong commitment to customers in the Asia-Pacific region.  The company, which also has facilities in Japan, Australia, New Zealand and India, continues to hire additional service, sales and R&D/product development staff in the region.

In addition to serving the entire region, the new Shanghai facility directly supports growing business opportunities taking place in China. China is already one of the top countries for EFI’s Cretaprint ceramic tile printers, print servers and inks. EFI Reggiani textile and VUTEk super-wide format inkjet printers also have a strong, growing presence there. And, the company has recently introduced a range of value-priced, dedicated roll-to-roll LED printers featuring advanced material handling capabilities to the China market.

‘EFI’s brand new Asia-Pacific headquarters strengthens our presence and provides a platform for further growth in a region where face-to-face interaction is extremely important,’ said Stephen Green, EFI vice president of sales in the Asia-Pacific region. ‘It also offers a great working environment for our employees, something we work hard to do in all of our facilities around the globe.’