German international group Erhardt+Leimer has partnered with Japanese company Nireco to expand its customer base in Asia, Japan in particular, by combining their core competencies.
The partnership is initially limited to selected industries such as printing, paper, film, hygiene, and energy industries, as well as battery, electronics, and paper production. In the future, they will be joined by Erhardt+Leimer sensors, controllers, and drives for web guiding, web tension control, and web monitoring via the sales channels of the Nireco Corporation.
This is not a new entry into the Japanese market for Erhardt+Leimer. The company started to sell its products via a corporation partner back in the 1980s. In 2000, it founded its subsidiary with a head office in Yokohama.
The Japanese subsidiary remains an essential component within the network of the E+L group of companies but will focus more strongly on the industries not comprised by the cooperation agreement, which are the textiles, tire, and rubber industries as well as corrugated cardboard production.
‘This new cooperation opens up enormous possibilities for both companies,’ said Dr Michael Proeller, CEO of Erhardt+Leimer. ‘Those who know Japan and its high-quality requirements for industrial products understand that combining the forces of Nireco and E+L will bring a strategic advantage in competition. Japan is one of the world’s biggest and most innovative national economies – achieving a strong position, and utmost customer satisfaction in the Japanese market must be an integral part of a globalized company’s corporate strategy.’