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  • 14 May 2018

Etirama installs tenth machine in Mexico

Brazilian press manufacturer Etirama, represented in Mexico by Jetrix Soluciones Gráficas, has installed its tenth machine at self-adhesive label converters in the country, covering Mexico City, Guadalajara, Monterrey, León and Saltillo.

The press manufacturer currently exports to more than 40 countries in the world and has approximately 50 years of experience in graphic machines, and 20 years in the manufacture of modular flexo printing machines for the self-adhesive label segment.

In the words of Jetrix, ‘The relationship established with Etirama since July 2016 has been a satisfactory experience because both have met the expectations of growth and development of the brand in our country.

‘The positioning of the brand and the installation of machines in important and strategic points of the country are just some of the objectives that have been met successfully.’

Mexico now has the highest number of Etirama machines sold outside Brazil.

Jetrix, in addition to Etirama, represents brands such as Xeikon, ThermoflexX, SwiftColor, CTS, Pirina, EngView.

ABOUT THE AUTHOR

Keren Becerra is Labels & Labeling's Latin America correspondent.

She is a founding member and former president of Mexican label association Ametiq, and operations director at label converter Lobo Impresores. She is also general director of Mexican magazine Label Pack.

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