GMG’s ColorCard has won a 2020 Printing United Alliance Product of the Year award in the Color Enhancement category. This award joins the 2020 InterTech Technology Award and the 2020 Label Industry Global Award for innovation.
For non-output categories, Product of the Year entries were scored by a panel of expert judges who worked to identify the best products, many submitted in highly saturated categories.
Until now, the process of creating drawdowns, the physical color samples produced to test customized inks for brand color matches, has been created with manual, outdated, conventional processes.
The future of color references is digital, and GMG ColorCard will help to drive digitalization and eliminate analog processes in the ink kitchen. It uses a digital process that produces sample cards with just a few clicks in three minutes, has digital precision and repeatability, and does not require special expertise.
GMG ColorCard shows the paper tint and structure, and predicts the production tolerance, based on defined printing process parameters. Also, it can effectively simulate how halftones will print on a press, unlike conventional analog methods. With GMG ColorCard, everything happens digitally, on the same card, produced locally or on remote inkjet printers, completely eliminating the time and cost of shipping and sharing.
‘When GMG develops new products, we always look for new, influential applications where we can make life easier for anyone in the graphic production supply chain. What is exciting for us is that GMG ColorCard has now received honors from three different industry groups, with focus in labels, general print, and the Product of the Year Award, with a legacy in digital print,’ commented Rainer Schmitt, head of strategy and product management. ‘We are happy, once again, that GMG ColorCard is recognized for digitizing the color workflow in the ink kitchen, making it faster, more repeatable, and very economical.’