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  • 17 Dec 2021

HP India expands distribution with TechNova

HP and TechNova team

HP has expanded its distribution network in India with offset plate manufacturer TechNova Imaging for mono carton and label segment. This association aims to advance HP’s market leadership in India's digital printing business.

HP’s products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging and printing space. TechNova is partnering with HP to introduce HP's digitalized and automated Indigo printing presses in mono carton and label segment. This association will also improve TechNova’s product offering and enable exploration of more high value applications and benefits of digital printing.  
 
Redington will continue to be HP’s trusted partner covering the commercial and photo segments even after this expansion. ‘Our partnership with TechNova is aimed at increasing our market segments by harnessing our strong synergies with Technova,’ the company said. 
 
TechNova is one of the world's largest suppliers of print technologies. Founded as an offset plate manufacturer, the company is now a recognized name in pre-press, pressroom chemicals and as a manufacturer of laser and inkjet digital print media.  
 
A Appadurai, country manager - Indigo and Inkjet Business Solutions, HP India said: ‘We are extremely excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton and labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge and deep understanding of the Indian printing and packaging industry will help customers make a seamless transition to digital printing.’  
 
C G Ramakrishnan, executive director and CEO of TechNova said: ‘TechNova’s mission has been to provide a total imaging ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer the full range of cutting-edge solutions to our customers. It is truly a win-win-win partnership for TechNova, HP and customers.’  
 
The current global trends in packaging printing business include personalization, short-runs of multiple SKUs, print-on-demand, sustainability, smart packaging, among others. Through HP’s Indigo portfolio, customers can benefit from the trends and overcome operational challenges to generate new revenue streams.  
 
With HP’s Indigo technology, customers can place orders for short runs without getting restricted by a minimum quantity requirement. It also allows packaging printers to flexibly personalize the output using variable data printing technology, on a wide range of packaging media—from labels to folding cartons.  
 
Amit Khurana, COO – Digital and Offset Print Solutions at TechNova, added: ‘HP’s futuristic digital solutions and marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach and 50 years of customer trust and goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits.’   
 
TechNova’s ‘Enhance Offset & Integrate Digital’ strategic belief recognizes printers’ requirement for an integration of digital efficiencies to offset capabilities. It is guided by a determined focus to help customers embrace digital into their existing ecosystems. 

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The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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