Hybrid Software Group celebrates name change

Hybrid Software Group changed its name from Global Graphics following shareholder approval on October 13, 2021. The new name underlines the group’s position as a software company providing technology for industrial print manufacturing processes when the industry accelerates mass customization, intelligent factories, and Industry 4.0.  

The group’s new strapline ‘enterprise software for industrial print manufacturing’ represents all the technologies available from Hybrid Software Group’s global operating companies, including Global Graphics Software, Hybrid Software, Meteor Inkjet and Xitron.  The individual branding of these companies remains unchanged.

Speaking at the bell ceremony chairman, Guido Van der Schueren said: ‘For many years, the success of Hybrid Software has been built on a simple formula: our future depends on advanced automation as embodied by Industry 4.0, multiplied by extreme customer care.  We partner with our customers for the long term and act upon their input. I believe these concepts equally apply to the broader Hybrid Software Group and look forward to continuing to expand our support for all areas of industrial print manufacturing.’

CEO Mike Rottenborn added: ‘Our customers have long viewed Global Graphics as a collection of great companies: Global Graphics Software, Hybrid Software, Meteor Inkjet, and Xitron. But as an integrated group, we offer technology and products that go beyond what’s available from any individual company. It’s important that we communicate the proper brand message at the group level to our customers and investors.  Rebranding as Hybrid Software Group brings this group strategy into focus and lays the foundations for continued growth of the company.’

Hybrid Software Group supplies all critical core technologies for inkjet. Earlier this year, the four companies launched their first joint product, the SmartDFE (digital front end), designed to be the heart of an automated manufacturing system for labels and packaging, one of the group’s strategic growth targets.