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  • 14 Nov 2019

InForm Etiketten awarded for Snow White Gin label

German converter InForm Etiketten wins the first edition of MPS Label Awards

German converter InForm Etiketten has been announced Gold Award winner in the first edition of MPS Label Awards, for its innovative Snow White Gin label showcasing exceptional print quality and design originality.

Dutch printing presses manufacturer, MPS initiated its awards program to commemorate printing excellence of unique label applications. The first edition of Label Awards was held during Labelexpo Europe 2019 in September in Brussels, Belgium and gathered a total of 32 nominations from MPS customers around the world.

Independent jury: Dirk Goethals (business unit and sales manager of Athena Graphics), Gregory Bentley (global primary packaging director of Global Innovation and Technology Department of AB InBev), and Hans Poortinga (MPS manager of Technology and Expertise Centre) selected winners in several categories.

InForm Etiketten’s Snow White Gin label, produced for Eichenberg Manufaktur, was announced gold winner. An image of Snow White gazing into a mirror was skillfully created using alternating front and back label technology, with a die cut mirror-shaped hole on the front label and Snow White printed on the reverse side of the back label.

‘This label speaks for itself. It is a true combination of smart design, beautifully considered and executed. The backside printing is both simple and impactful. A highly original label with great shelf-appeal,’ commented the jury on their choice.

‘Winning the MPS Label Award is a great achievement which makes us proud and confirms we are on the right track. I am very happy for the entire InForm Etiketten team, who performs at a high and efficient level every single day,’ said Dr Benjamin Rüdt von Collenberg, COO of InForm Etiketten.

In addition to a golden star-shaped award, InForm Etiketten also won a free year of the Summum Service Level Agreement for their MPS EXL offset press, worth 7,500 EUR (6,400 USD).

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