Pre-press company Hamillroad Software has appointed Slovenian iProduct RGB to take its Bellissima Digitally Modulated Screening to market in the country.
According to Hamillroad, manufacturing plants in Eastern Europe are growing and gaining market share in label and flexible packaging printing following significant investments in technology to improve the supply and manufacture of quality printing plates, together with their advantage of lower labor costs.
iProduct is a flexographic platemaker with more than 20 years of experience in the graphic arts industry and operates out of Vojnik, Slovenia. Through its policy of keeping up to date with new technology and continually investing in platemaking equipment and software, iProduct has seen its business grow over the past decade.
Igor Pavser, owner at iProduct, commented: ‘When it comes to our business, we recognize the importance of looking at what technology is available in the market and making a decision, not just for our business, but for our customers. We had followed Hamillroad for several years and saw the increasing uptake of Bellissima users and made the decision to look closely at how it could advance our business.
‘We are impressed by the quality of the printed results; we see a path forward to how we can help our customers move jobs from gravure to flexo. We know that our customers will save money; extended gamut is something that we want to start talking to them about – with Bellissima, we can make this a reality – this will open up the market for flexo to become very competitive. We are excited to be a part of this.’
Pierre Hammond, commercial director at Hamillroad, added: ‘We're delighted to partner with Igor and the team at iProduct and work with them to develop their business. The news that Bellissima DMS enables gravure jobs to be moved to flexo without compromising fidelity is traveling far and wide. We’re seeing significant interest in Bellissima DMS from printers and brand owners across Eastern Europe and are connecting printers with Bellissima tradeshops who can fulfill their reprographic needs.’