Over the last three months, Labels &Labeling China has hosted four virtual master classes focused on RFID technology and its use to develop interactive labels. Each Label Academy class gathered over 200 attendees from the region.
The RFID virtual seminar featured four subtopics: RFID label and chip market, performance inspection, laminating and application, and a topic of brand owners, such as Wal-Mart, recommitting to RFID technology.
Six industry experts led the classes: Li Lin, general manager of Engineering Technology Center of Xindeco; Peng Zezhong, founder and technical leader of Kiloway; Dai Jie, RFID product manager of HWA-TECH; Xu Jinpeng, general manager of Zhilian Technology; Xu Xiao, general manager of Chankey; and Macy Huang, head of the new Development Division at Maxim Zhejiang.
‘China is now the world's largest producer of smart labels. The epidemic has accelerated the pace of digital transformation, increasing the demand for smart labels from brand owners, such as Wal-Mart, one of the leaders of RFID applications,’ said Yolanda Wang, China editor for Labels & Labeling.
'The decrease in upstream chip supply due to the Covid-19 pandemic and the rising raw materials prices have significantly affected the development of smart labels on the Chinese market. The conflict between supply and demand won’t be resolved in a short time,’ added Wang.
The RFID virtual classes were targeted at Chinese label industry representatives keen to learn more about the use of this technology in label production. The recordings of all sessions are available online.