Loftware introduces new branding

The refresh comes after a momentous year for the company, experiencing record growth in customer sales and deployments in 2021 following the combination of Loftware and NiceLabel, another leading labeling solutions provider.

This union has brought together 60 years of combined expertise in solving labeling challenges throughout a wide range of industries across the globe. Now, the Loftware corporate brand will extend across the entire product portfolio, with NiceLabel products maintaining the NiceLabel brand name.

‘I am excited to mark this critical inflection point with the launch of our new Loftware global brand. As part of our new organization, we wanted to redefine our identity, including a new look and feel to accurately reflect our future vision, strategy, and direction,’ said Josh Roffman, senior VP of marketing and product management at Loftware. ‘We believe this new brand captures the true essence of Loftware – bold, modern, global, and innovative while embracing the personality, humanity, and diversity of the company.

‘The combination provided us with the opportunity to redefine who we are as a unified organization. We have never been in a stronger position to elevate mission-critical labeling and artwork management solutions, transform businesses, and revolutionize the industry.’

The new corporate identity, which highlights the company’s vision ‘to enable companies of all sizes to digitally transform their business and revolutionize their supply chains,’ includes a mission, strategy, visual brand, and core values that reflect the spirit of the combined organization. 

Loftware plans to launch a single combined website, highlighting the new brand, vision, and organization. The site, designed to be optimized for customers, partners, and visitors, will continue to offer a blend of product and corporate information, product resources including downloads and a partner portal, as well as educational resources on labeling and artwork management. 

‘Loftware and NiceLabel have always placed the highest importance on the overall wellbeing and interests of our employees, our customers, and our partners. This ongoing commitment is still at the forefront of everything we do, and it further unites us as the one global team,’ commented Robert O’Connor, president and CEO of Loftware. ‘Our size and scale have already allowed us to expand investments in products, people, and systems to the extent neither company could have ever previously considered. We now truly offer the industry’s broadest and most advanced solutions, services, and support, enabling us to help businesses of all sizes and across all industries to digitally transform their supply chains and solve business challenges.’