Mad City Botanical Rum’s label printed by a UK-based converter Reflex Labels, has been awarded a silver medal in the prestigious Harper’s Wine & Spirit Design Awards 2020.
Recently launched Mad City takes white rum to new heights with its unique botanical recipe, including molasses, a natural by-product of the sugar industry, and sustainably sourced botanicals.
The brand representation created by Bristol-based urban artist Sled-One celebrates the unique blend of materials, influences, experience, and motivation that went into the blend while complementing the art deco influence seen throughout the rest of the brands’ portfolio.
The label artwork reflects the energy, color, and sound of Bristol’s Stokes Croft and St Paul’s areas, one of Mad City’s key influences and some of the features of the product. The label, printed by Reflex Labels, features copper foiling, clear matt and gloss varnish, and CMYK print.
James Oag-Cooper, managing director and co-founder of Foxhole Spirits, said: ‘We place strong emphasis on presentation as we believe that it contributes to the overall experience and enjoyment of our products. With Mad City, we knew we had an exceptional and unique spirit, and we wanted a design to match our reimagination of the rum category. Together with our long-term branding partner Warren Creative, we are really proud to have been recognized with this award. It’s proof of our continued efforts to make world-beating spirits.’