Italian press manufacturer Omet has patterned with inks and finishing specialist Actega Schmid Rhyner to deliver labels with enhanced special effects, introduce new aesthetics and sensory features.
The experience and the ability to innovate, values shared by the two companies, have set off a partnership that has brought new finishing effects and packaging options to the market.
‘We transform surfaces into experiences: this is the slogan of our company,’ said Dr Alexander Ossenbach, site manager at Actega Schmid Rhyner. ‘Touch plays an essential role, because the packaging with special finishes instigates our curiosity and emotions. It shouldn’t be just functional and good-looking: packaging also conveys a message and describes the product inside it.
‘Shopping is a sensory experience, therefore companies in the printing and packaging sector in over 100 countries rely on our products: UV curing coatings and adhesives of the Wessco brand, aqua coatings of the Galacryl family, Brivio solvent based products and finally Divar for digital varnishes based on UV-inkjet technology.’
‘The market is moving towards new requests and new needs,’ added Marco Calcagni, sales and marketing director at Omet. ‘We are very careful to offer our customers technologies that satisfy, and sometimes anticipate, these requests. In September 2019 we presented the new Omet X7 at Labelexpo Europe, initiating a strong interest in the wide range of possible effects achievable on printed products.
‘Thanks to the new and high-performance flexo printing units and to the possibility of having in-line soft touch vertical flexo printing units and the Omet soft touch rotogravure unit, the use of special effects brings surprising results even on shrink sleeve materials.’
Among the new products being tested are the Polar coating, sustainable alternative to hotfoil or metallic effects; and diVar technology for digital finishing. There are also tactile effects such as Softtouch, Wettouch, Papertouch, the Barrier coatings for sustainable products and the Rainbow effect.
Actega Schmid Rhyner has developed its own EPPI photoinitiator for low migration coatings to guarantee the maximum security for migration suitable for the delicate packaging.