Siegwerk India adds tracking feature for online orders

The real-time tracking feature is an addition to the complete contactless order management facility on the Siegwerk customer portal. Customers can monitor their orders live 24x7 from the time of placing the order through the delivery.   

 

The company cited research estimates in a statement and said that the global packaging printing ink market could reach approximately 13.45 billion USD by 2026. It also mentioned that India could be a significant contributor to this figure.   

 

According to the company, in the last 12 months businesses have struggled to provide seamless, contactless order delivery systems due to the pandemic. The packaging industry is no exception. While consumers are ordering more products online, the demand for packaging materials, labels, and printing inks has seen an increasing trend.  

 

Siegwerk's real-time tracking feature makes the ordering process quick for customers. Previously, customers had to spend time and manpower in painful delivery tracking methods that often resulted in reduced efficiencies and unreliable results. Delays and uncertainties in transportation made the process cumbersome.   

 

The process of tracking now takes almost no time, and the new feature makes it possible with just a click on a real-time basis. Once the customer places an order on the company’s customer portal, they receive a confirmation number and an order confirmation detailing the order. They also receive the details of when the consignment will be ready for dispatch. The track and trace feature enables them to see the vehicle tracking number and a live tracking button on the portal against their order as the consignment gets dispatched. Customers will receive constant updates throughout the process.   

 

Speaking on the launch, Ramakrishna Karanth, CEO of Siegwerk India said: ‘We have constantly aimed to make our processes easy for our customers. Launching our digital customer portal was a crucial step in this direction. We, at Siegwerk, have not only adopted digitalization as a core element of our strategy but also taken steps to digitize our customer strategy and assisting our customers into our day-to-day digital operations, digitizing the order processing interface which will lead to ease of operation, enhancement of transaction speed, and real-time data on the status of orders. With many ‘firsts’ in the industry from Siegwerk, Track and Trace is yet another first-time implementation of real-time online tracking of orders.’   

 

Ashesh Mukherjee, vice president of Sheetfed BU at Siegwerk India, added: ‘Track and Trace, which is a useful feature of our customer portal, is first of its kind in India as far as inks and coatings industry is concerned. It is a value-add service and provides multiple benefits to the customer, such as real-time visibility, data insights, reducing handoffs and non-value-added time and predictive supplies. The encouraging feedback for the dedicated customer portal motivated us to add this pioneering track and trace feature to the customer portal.’  

 

Siegwerk launched its customer portal in India last year. It is an online ordering platform for its customers in India aimed at providing a complete contactless order management facility starting from placing orders to making payments online has now added the delivery status too. The customer portal is available 24x7, 365 days to ensure a seamless order management service to customers.