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  • 28 Jul 2021

Signature and Action Flexible Packaging acquires Chromatic Labels

Signature and Action Flexible Packaging (SAP) has acquired Chromatic Labels

Signature and Action Flexible Packaging (SAP) has acquired Chromatic Labels (Chromatic) and appointed John Attayek as CEO. SAP specializes in printing, conversion and supply of rollstock, pouches, and bags used for flexible food and consumer packaging applications.

Headquartered in Irvine, California, Chromatic provides flexible packaging, shrink sleeves and labels to short-run, high-SKU count customers, who encompass beverage, nutraceutical, cosmetic and food end markets. 
The acquisition will allow SAP and Chromatic to provide a full-service flexible packaging product set to further meet the needs of its growing customer base.   
‘Chromatic represents a natural expansion of SAP’s capabilities on the West Coast,’ said Howard Applebaum, chairman of SAP. ‘Peter and the Chromatic team have built an impressive business over the past fifteen years. SAP is thrilled to share this significant next step in our growth plan together with them.’  
Peter Pitchess, owner and CEO, commented: ‘We look forward to the strategic alliance of SAP and Chromatic. The combined company will offer an unmatched regional scale and comprehensive product offering for our customers while continuing to offer high-quality packaging solutions.’  
Effective immediately, John Attayek has been named CEO of SAP where he will focus on building upon the company’s customer-centric approach and commitment to its employees. Attayek was most recently CEO of Inovar Packaging Group, and previously held leadership roles with Tapp Label Technologies and York Label.  
‘I’m extremely impressed with the company Howard, Adrian, and Federico built,’ said Attayek. ‘I look forward to building on their legacy and creating a dynamic flexible packaging platform.’  
Ryan Kaplan, managing director at HIG Capital, said: ‘John is a proven leader and we are extremely excited to have him join the SAP team. SAP and Chromatic management are comprised of seasoned executives with deep talent and breadth of experience within the flexible packaging industry who are committed to accelerating growth and delivering outstanding value and service to customers.’ 


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