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  • 29 Nov 2021

Sleeve Labeling Award winners 2021 announced

(L-R) McDowell won in the ‘Heat-shrink TD Sleeve’ category for its label for ‘Ghost/Sour Patch Kids: Blue Raspberry’ and Exportaciones Im Promocion (EXIMPRO) earned the award for ‘Environmental Contribution’ for the product Zen Water

Alexander Watson Associates (AWA) has announced the winners for the 2021 AWA International Sleeve Label Awards during the AWA and TLMI International Sleeve Label Conference and Exhibition 2021 on November 10, 2021, in Cincinnati, Ohio, USA.

The AWA International Sleeve Label Awards, now in its seventh year, annually document the achievements that sleeve labeling has brought to today’s packaging industry.  
Heat-shrink sleeve labeling applications dominated the large number of entries received – a reflection of the technology’s current popularity in the packaging market. Judges Seamus Lafferty, president, Accraply; Tom Hammer, head of Technical Marketing for Siegwerk; and AWA’s vice president, William Llewellyn combined their broad in-depth industry expertise to select the winners. Winning sleeving applications demonstrated not only technology perfection and outstanding design, but also use of today’s leading-edge print enhancements.  
McDowell, a Resource Label Group company, won in the ‘Heat-shrink TD Sleeve’ category, for its label for ‘Ghost/Sour Patch Kids: Blue Raspberry’.   
‘Demonstrating the power of a shrink sleeve – even without the element of shape – this can application might reasonably be described as a “sensory masterpiece”. The eye-catching design combined with the touch and feel in the consumer's hand is near perfect,’ according to AWA.  
Exportaciones Im Promocion (EXIMPRO) from Mexico earned the sleeve label award for ‘Environmental Contribution’ for the product Zen Water, printed with Rotogravure on an rPET substrate with washable inks.   
The entry is using a PET bottle made 100 percent from ocean-bound plastic and rPET sleeve material – as well as washable inks that enable the recycling of the sleeve and container together, using current and accepted processes. 


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