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  • 05 Feb 2021

Tapwow teams up with Avery Dennison to promote NFC

Tapwow has partnered with Avery Dennison to release the Getting Started with NFC Tag, featuring a variety of the most popular NFC tags combined with the management software platform

Smart packaging specialist Tapwow has partnered with Avery Dennison to release the Getting Started with NFC Tag, featuring a variety of the most popular NFC tags combined with the management software platform.

As more customers are pursuing the opportunities in smart packaging and connected products featuring NFC technology, the companies sought to create an easy-to-use kit that would allow customers to use NFC tags in their environment. With a few clicks within the DIRX2 platform from Tapwow, a customer could create a working demo or proof of concept, including tap analytics that could be accessed from any smartphone.

‘It is an exciting time for touchless connectivity throughout the world. We worked with Avery Dennison Smartrac, a leader in NFC technology, to get NFC tags in the end-user's hands to see what was possible and how easy the technology is to use. With recent surges in touchless connectivity and payments, more brands have been looking at how to take advantage of NFC technology to create a Hand to Brand connection with their customers. This kit gives them the tags and the software to get started,’ said Michael Sher, CEO of Tapwow.

‘At Avery Dennison, we have vast experience in the design, development, production, and implementation of NFC tags globally across many industries. Based on our NFC Forum Certifications around both quality and performance, our NFC Tags are reliable and positioned to globally scale to enterprise volumes at a moment’s notice. This tag kit allows us to showcase our unique and highly demanded NFC products, which feature NXP ICs in a format that makes the technology accessible and easy to configure with the Tapwow software,’ added Amir Khoshniyati, head of NFC Business at Avery Dennison Smartrac.

The kit was designed for potential customers in pharmaceuticals, consumer goods, healthcare, wine, spirits, and more. The unique capabilities of NFC can provide opportunities in customer engagement, brand protection, traceability, and reuse and recycle. 

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