UPM Raflatac RAFNXT+ has received the world’s first label material verification from the Carbon Trust, an international organization working to accelerate the move to a sustainable economy, for its carbon footprint reduction and climate change mitigation.
‘Companies are looking for tangible solutions to take positive climate actions. Through our RAFNXT+ range we want to help our customers and brand owners grow their businesses, not their carbon footprint,’ said Mauri Suomela, senior vice president of Paper Laminates at UPM Raflatac.
Due to the choice of natural resources, RAFNXT+ offers increased carbon performance compared to UPM Raflatac’s standard range. Materials for the new paper label are sourced from sustainably managed, FSC certified forests. The range uses less raw materials, energy and water, and generates less waste during its lifecycle compared to standard labels contributing to positive action on climate change.
UPM Raflatac is using a science-based approach to quantify the positive impact that can be achieved by choosing RAFNXT+ instead of standard label materials, including carbon emission reduction and the forests’ increased capacity to remove carbon. This calculation model is verified by the Carbon Trust and is in accordance to international greenhouse gas accounting standard PAS2050.
‘We are pleased to see UPM Raflatac developing new product ranges to help their customers reduce the carbon impact of their overall packaging. Through their commitment to comprehensive product footprinting, they are providing a high level of transparency regarding the impact of their product ranges,’ commented Hugh Jones, managing director of Business Services at Carbon Trust.
The new label stock range is suitable for a variety of applications, including retail, packaged food, transport and logistics label applications.