Vellamo bottled water launches with clear wood-based labels

Vellamo, Finland’s award-winning natural mineral water aims to make a big splash with its USA launch by partnering with UPM Raflatac for an innovative sustainability initiative in the bottled water industry by featuring clear Forest Film labels on its products. It will be launched at the 19th annual Food Network & Cooking Channel South Beach Wine & Food Festival.

‘Vellamo is one of mother nature’s perfect creations and we’re excited to share how we’ve taken great measures to ensure our unique taste, purity and sustainability for the health of our customers and planet by achieving a neutral carbon footprint across production, packaging and logistics,’ said Petteri Ahonen, CEO of Ice Age Water.

‘This is an ideal collaboration to showcase how labels matter when it comes to sustainable packaging,’ added Daryl Northcott, director of Films Business at UPM Raflatac Americas. ‘Our collaboration with Vellamo is an excellent example of how we are labeling a smarter future beyond fossils by working together to have the first bottled product in any industry featuring our innovative UPM Raflatac Forest Film label materials.’

The label also features UPM Raflatac’s RafMore, an innovative smart label technology that allows festival attendees to scan the label unique to every Vellamo bottle and access real-time product lifecycle and carbon footprint data. 

UPM Raflatac Forest Film is constructed from UPM BioVerno naphtha, a 100 percent wood-based technology originating from sustainably managed forests. It answers brand owners’ needs to replace traditional fossil-based virgin materials with renewable ones. It offers companies like Vellamo an efficient and impactful way to reach beyond their sustainability goals without compromising on product performance.