Wikoff Color hosts open house

During the event, attendees had a chance to observe live demos of Gelflex, showcasing the performance of the EB flexo product line in real time. Prior to the press run presentations, guests heard speaches from leaders of the three hosting companies, who elaborated on the benefits of EB flexo technology.

The open house gathered over 30 guests from North America, Asia and Europe who wanted to learn how Gelflex addresses sustainability and environmental impact concerns, while not compromising product performance and cost. For many of the flexible packaging converters, Gelflex proved to be the technology suitable for the innovation often demanded by consumers and brand owners alike.

‘The feedback from visitors has been quite positive, some have already scheduled their own press trials and placed orders for Gelflex,’ said Daniel Cavalcanti, regional manager of Latin America for Wikoff Color. ‘We look forward to being at the forefront of this product innovation and seeing where EB flexo takes the flexible packaging industry.’