Alliance purchases Screen Truepress Jet L350UV+

As one of the first adopters of digital inkjet technology for label production in Houston, Alliance Graphics and Printing has grown its label business to a USD 9 million enterprise with USD 11 million in revenue expected in 2021. Its owner, Jeff Birmingham, observed an increase in demand for labels in conjunction with the need for additional hand sanitizer products in 2020. 

‘That’s what really sustained our business during the pandemic,’ commented Birmingham.

Already familiar with inkjet technology, Birmingham turned to Screen Americas and chose the Truepress Jet L350UV+ with white and orange color options for one of the two production facilities. The new machine is responsible for printing the company’s most sophisticated labels.

According to Birmingham, the speed offered by the Truepress Jet L350UV+ has allowed him to transfer many print jobs traditionally reserved for his flexographic presses onto Screen’s technology. It has also allowed him to tap into markets and obtain specific jobs that would have otherwise been impracticable on his other digital inkjet presses. 

‘I have three other digital inkjet presses from another manufacturer, and the Truepress Jet L350UV+ is faster than all three of them put together,’ added Birmingham. ‘Because of Screen, my capacity has increased by 80 percent.’

The choice to invest in the Truepress Jet L350UV+ was not just limited to the engineering behind the press. Birmingham wanted to become familiar with Screen Americas’ personnel, including those who worked in the billing and service departments. Gaining a sense of the employees’ competence and knowing that the Screen team had his best interest at heart was essential.