Australian converter invests in second Xeikon press

Australian converter Guru Labels has installed a second Xeikon 3300 digital label press with in-line finishing.

Guru Labels expands capabilities with a second Xeikon 3300 press
Nick Lowe, owner and sales director, Guru Labels, said: ‘We continue to invest in the most advanced systems and in the latest print technology to continually meet our customers’ ever-growing needs and expectations. Our relationship with Xeikon is now fundamental to our business. We have huge plans to push forward and move into new markets. The creative capability of Xeikon equipment and technology enables us to explore and find exciting and unique opportunities.’
 
It is six years following the first installation that Guru Labels has invested again in dry toner technology. ‘We stuck to this technology because it works perfectly and gives us the technical results we need. With both 3300s printing CMYK with white at 1200 DPI and speeds of 19.2m/min, we can have the confidence to grow our business even further. For Guru, the advantages of Xeikon’s dry toner technology are compliance with food safety legislation, security hidden in the graphics, and sharp and accurate color and finish every time,’ said Lowe.
 
Guru Labels has set up an IT department dedicated to building multiple and individual web portals that each customer can access to take control of their job. Customers can track their jobs, from ordering through production to dispatch. For a large business with a daily schedule of multiple small jobs, it is beneficial to be able to simply and easily log in and enter data into Guru’s system at any time and from any device. Handling hundreds of jobs online, Guru deals with many small, medium and large businesses. 
 
Guru Labels has recently purchased and refurbished a 36,000 sq ft factory, gaining four times more space and the opportunity to design a purpose-built manufacturing plant with a full IT team on site. The company supplies to industrial, commercial, craft and artisan, retail and mechanical manufacturing industries, amongst others. 
 
Trevor Crowley, Xeikon sales general manager for packaging in Australia and New Zealand, said: ‘For Xeikon it’s about building strong, long term relationships with our customers. We know that the best results are achieved when the supplier supports the customer and the customer supports the supplier. This is what we have at Guru Labels. Lowe and his team are great supporters of the Xeikon brand and we have worked and will continue to work together with Guru Labels as well as all of our existing and potential customers to ensure that their digital transformation and ongoing journey is a positive one.’
 
Lowe concluded: ‘We are proud to be known as a Xeikon house. Printing with Xeikon’s technology and equipment gives us an edge. The Xeikon team continues to turn up and do all the little things right. For us, it’s all about the detail. We are now the company that customers go to, and you have to have the right machinery to achieve that. Our customers absolutely love the labels that come off the Xeikon machines. It is our perfect partner and hits the mark for Guru Labels every time.’