PrintPoint, a Czech-based digital printing house, has installed Mark Andy Digital Pro 3, a toner-based digital hybrid press to add label production as a new revenue stream.
Founded in 2007, PrintPoint has focused on digital printing services since its inception. The company operates an in-house graphic studio and offers a wide range of services focusing primarily on printed and in-store advertising materials.
‘Until recently, we had no experience with label printing, but the Covid-19 pandemic and the market change it caused had a big impact on our activities,’ said Jan Svejda, CEO of PrintPoint. ‘Due to a lockdown, many stores have been closed, which resulted in decreasing demand and lower sales of advertising materials. Therefore, we needed to find new sources of revenue and new printing areas that would bring us more extensive stability and neutralize the negative impact of the current market situation. We decided to enter a completely new field of label printing as well as cardboard packaging production.
‘We estimate that during the first year of using Digital Pro 3 new, label-related products’ share in our total sales will reach five percent. Moreover, this new technology and new customers will bring us further eight percent sales growth of other printed materials. It means a completely new source of revenue we wouldn’t reach without investing in a label press.’
Currently, PrintPoint delivers labels mainly to its existing customers. “From their point of view, we have just broadened our portfolio of services, so obtaining orders from them is going quite smoothly. Getting new customers for label orders is not so easy, but even after several months with Digital Pro 3, it turns out that this path of further growth is the right one. Digital label production opens a new business space and new opportunities for our company,” Svejda elaborates.
The label press manufactured by Mark Andy was delivered in co-operation with Engine, its authorized regional dealer.
‘When we started considering the investment in a label press, we didn’t know any manufacturers or sellers from this area. We only knew that we wanted a digital-based solution that would be compact, complex, user-friendly, and handled by one person if possible. Another criterion was a limited budget. After analyzing offers presented by different vendors, it seemed that Mark Andy/Engine proposal would be the best choice. The prestige of Mark Andy and its long-term experience in label production gave us courage and confidence that this company would be an appropriate partner when entering this completely new production area, based on roll-to-roll technology,’ added Svejda.
‘We highly appreciate the decision of PrintPoint, a very experienced company in the digital printing market, who’s managers trusted our brand and chose the Digital Pro. It’s worth noting that this decision was made at a very difficult time, and the main criteria of this purchase were gaining new sources of revenue. We are sure that over time, PrintPoint management will continue to perceive this investment very positively, and the press itself – according to goals set by the customer – will help him in generating a new vertical of sales in the short-term,’ concluded Tom Cavalco, executive vice president of Mark Andy.