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  • 14 Jun 2019

Discount Labels evolves with Domino digital printing

Discount Labels evolves with Domino digital printing

Discount Labels, located in New Albany, Indiana, continues to grow its business with digital printing equipment from Domino.

Going back to 2012, Discount Labels invested in the Domino K600i digital UV inkjet for printing variable data. Over time, Discount Labels added capacity by investing in additional K600i units and recently installed the Domino N610i seven-color digital UV inkjet label press. 

Kelly Cart, director of pre-press and digital fleet manager at Discount Labels said: ‘As a technical pre-press person at Discount Labels, life is much better with the K600i and I’m not sure how we functioned without it.'

Mike Gore, general manager at Discount Labels, said: ‘We were originally known as America’s largest short-run label printer. Now we’re known as America’s largest custom label printer. We currently have about 25,000 active dealers, we are a trade-only shop. We have over 500 employees, 200,000 square feet, and over 70 printing presses – a lot of them are proprietary that we built in-house. Our biggest challenge with our customers growing their consecutive number work was capacity. We knew we had to invest in new technology, so we went to Labelexpo. The Domino K600i just came out on top. We’ve been running it 24 hours a day, and it’s been bullet proof. With the K600i, we can go right into it, run a big barcode, don’t worry about stitching and just roll. It’s been a great partnership having the Domino K600i on the floor. We want to continue to increase our capacity which will increase our business.’

The company also invested in a Domino N610i. 

‘Years ago we bought the K600i. We ran it 24/7. We bought another K600i, ran it 24/7. We added a third K600i, we run it 24/7. And now we have the N610i, so about 40 percent of our revenue now is on some type of digital asset,’ Gore said.

He continued: ‘Our business has transitioned a lot over the past 15 to 20 years. People don’t want a one-color sticker anymore. They want full color. They also don’t want to sit on two-to-three million labels, because inventory is cash. And what we have learned is that the Domino N610i is a big help for us because it is able to take some jobs that we were running six or seven hours on one piece of equipment, and now I cut that in half on the new N610i. So it has been a big help for us.’

‘We also encounter a lot of times, since we are a distributor, a customer will order a thousand labels and we’ll run it on the Domino N610i, and it was just a test order. And then they re-order and they want a million. We can’t match the Domino quality on flexo, so we end up running the million labels on the Domino,’ Gore said.

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