Diversified Labels installs Epson SurePress L-6534VW

Arizona-based Diversified Labels has installed the Epson SurePress L-6534VW UV digital label press to bring high-quality, cost-effective labels to its local, small business customers in the Chandler area.

The family-owned business was initially developed to support the printing needs of parent company, Diversified Dealer Services, a manufacturer of automotive anti-theft security stickers and decals.

‘We spent so much money on printing and came to the conclusion that maybe we should start doing it ourselves,’ said Alec Faber, partner at Diversified Labels. ‘We started by doing all our own printing, and after a few years, we decided our team had acquired the knowledge necessary to get into the label printing business.’

When looking to purchase a new label press, white ink was one of the important requirements for the company as it is used to produce anti-theft window warning stickers.

‘For SurePress to print White Ink in the same path as everything else was a significant selling point for us,’ added Faber. ‘The opacity of the white ink needs to be dense for our decals printed on clear material. Many of our window stickers are designed to go inside the car, facing out. To create these decals, we need the reverse white feature, so white ink can be printed behind the colors, allowing the graphic to stand out. The opaqueness of the white ink on SurePress is outstanding. It allows us to produce readable white text and provides the ability to print a white background on our labels.’

Outside of its own automotive stickers and window warning decals, Diversified Labels produces labels for a variety of local businesses across industries, including food, beverage, nutraceuticals, candles, cannabis, and chemical.  

‘Once we were up and running with SurePress, we started reaching out to other local businesses to let them know we were a new digital label printer in town and wanted to help them save money on their labels,’ said Faber. ‘We were able to tell them, “we can turn your labels around quickly at a better price point and at the same or better quality than you are used to.”’

The biggest workflow difference between SurePress and the company’s previous press has been the speed and batch printing capabilities. According to Faber the company was producing 10 meters per minute, and now it consistently produces closer to 50 meters per minute.

‘The batch printing capabilities have allowed us to do multiple runs for a customer with different SKUs. It also allows us to keep costs down for customers by not quoting each job individually,’ commented Faber.

The digital varnish feature offered on SurePress brings extra benefits to the company’s customers as tit is now able to offer this technology for customers looking for something special.

‘We use this with our cannabis and supplement customers who are looking for elaborate labels and want their products to standout to differentiate themselves,’ confirmed Faber.

‘Diversified Labels is a perfect example of a print shop with a niche flagship product that benefits from the in-line white ink capabilities of SurePress,’ said Mike Pruitt, product manager at Epson America. ‘The high-opacity of the white ink in the SurePress L-6534VW and its reverse-white printing is ideal for graphics produced on clear or transparent media and we’re thrilled we could assist in the manufacturing of these labels and growing their external sales business.’

According to Faber, the new SurePress has been instrumental in growing the business as it became a major selling point for the company and enabled it to expedite jobs far beyond what it could achieve before.