I.D. Images invests in RevealPrint direct thermal technology

RevealPrint technology enables printing variable data in color on direct thermal labels without the use of ink or ribbon. Unlike traditional direct thermal solutions, RevealPrint labels have color below an opaque, white barrier that is revealed when imaged in a thermal printer. The technology helps to eliminate costs and improves efficiency in warehousing, shipping, logistics, and other areas of business that would be created by stocking various color pre-printed labels.

According to the company, these labels will not fade or turn yellow over time like a traditional direct thermal label because of their UV resistance. They also feature premium scuff resistance and are alcohol tolerant. The technology is free of Leuco Dye, BPA, BPS and Phenol, making it a clean, humane and environmentally safe option.

‘We are really excited to offer the RevealPrint technology to our customers,’ said Tim Mlnarik, director of sales and marketing at I.D. Images. ‘It is an innovative solution unlike any direct thermal technology we have seen in the market. Customers no longer need to order a large batch of pre-printed labels and multiple SKUs. They can use one label for multiple applications to print on-demand color and attract attention to important information quickly.’