HP reports digital press growth

HP has announced sustained customer momentum across its HP Indigo and HP PageWide installed base worldwide, with accelerated investment, rising production volumes and deeper adoption of automation.

The company said the growth reflects a structural shift in the print industry toward industrial-scale digital manufacturing, driven by demand for shorter runs, faster time to market, increased variability and more resilient, data-driven operations.

'drupa 2024 marked a clear inflection point for the industry,' stated Haim Levit, SVP and division president at HP Industrial Print. 'What we have seen since then is not incremental adoption, but a fundamental rethinking of how production is designed and operated. Customers are unlocking profitable growth powered by nonstop digital printing, investing with confidence in high-productivity, AI-enabled digital platforms that deliver consistency, predictability and scalability.'

Globally, customers have expanded deployment of HP Indigo LEP and LEPx technologies alongside HP PageWide high-performance thermal inkjet platforms, increasingly implemented as part of an integrated, AI-enabled production ecosystem supported by HP PrintOS and intelligent workflow software.

In labels, digital printing continues to expand beyond short-run applications, with the HP Indigo V12 powered by LEPx technology delivering industrial-level productivity and end-to-end automation. The press enables converters to transition larger, traditionally analog workloads to digital at scale.

Flexible packaging has become the fastest-growing segment in the print industry, with HP continuing to strengthen its leadership position through the scalability and material versatility of HP Indigo LEP and LEPx technologies.

'HP continues to set the pace for industrial digital print,' noted Tim Greene, research director at IDC. 'Its LEP and LEPx technologies, combined with one of the industry's largest cloud-connected installed bases, give converters the productivity and consistency required for high-speed digital environments.'

Since drupa 2024, Cimpress has added 16 HP Indigo presses, including ten HP Indigo 120K systems, expanding production capacity across multiple facilities. The group has now surpassed three million impressions, with European operations maintaining S4 and S5 OEE above 60 percent.

RRD has expanded installations of both HP PageWide and HP Indigo platforms across multiple regions, supporting growth across direct mail, labels, packaging and commercial print, including installations of the HP PageWide T4250 HDR.