Jet Label & Packaging, a converter in Western Canada, has invested in an HP Indigo 8000 to double its digital capacity and print longer digital runs.
The deal for the digital press has been signed at Labelexpo Americas 2018.
The Edmonton-based company is seeing its digital work grow at a steady pace with runs getting longer. It is currently printing at full capacity on its two HP Indigo WS6600 digital presses, running 24 hours, five days week. Over half of Jet Label’s current digital jobs are over 30,000 linear feet. The HP Indigo 8000 prints at double the speed of an HP Indigo WS6800 press at up to 262 linear ft/min. Jet Label also operates 12 conventional presses.
Jet Label CEO Darrell Friesen decided to expand the converter’s capacity for digital printing as this is where the company is enjoying higher margins.
‘Looking at the numbers the choice was easy,’ he commented. ‘Digital is more profitable and that is why instead of investing in a new-generation flexo we are adding the high-volume narrow-web HP Indigo 8000.’
The color consistency from run to run delivered by HP Indigo is a key in maintaining the quality required by customers, Friesen noted. ‘Quality is now the first concern. Number two is fast delivery and price is third. HP Indigo printing is also delivering the superior color quality, graphics and versioning demanded by the industry.
The addition of the HP Indigo 8000 will also help Jet Label continue to deliver on its mission to deliver orders within four business days, a key company value for serving the fast-paced Western Canadian food industry, primarily meat suppliers.
Jet Label is also beginning to expand its business in the craft beer industry, while also adding a security offering with RFID and HP Link, with plans to supply secure products for the cannabis industry.